REVL Arc
REVL approached frog to develop a product out of a prototype single-axis stabilized action camera. I was part of an interdisciplinary team to turn this technology into a full fledged business, including branding, product strategy, and industrial design. Within the ID team, I created and developed the concept that would eventually be selected for production.
ID Team: Jon Grossman, Alex Castelao, Hailey Stewart, Cat Lam
Using Design to Highlight the Core Technology
REVL’s innovative rotational technology meant that the camera will always look “level” when viewed from front on. This led to a design principle to “show the rotational alignment”, and the direction I developed had the camera body transition from a polygonal shape into a circular motor. The polygonal shape will stay level to the horizon, no matter how much it rotates, without being caught on anything near the motor.
Last Minute Revisions
Near the end of our design phase, it became clear that the image sensor needed an increase in surface area to dissipate heat. I quickly developed and refined a pattern that wrapped around our design and blended seamlessly into the device.
Delivered and Produced on Schedule
The design we delivered moved through production while maintaining the vision- even with the complex curvature and patterning our client was able to execute and deliver a strong outcome.
